Game Changers: Guess Girls and Photographers Look Back

Working on the brand's ad campaigns was a big boost for many photographers and models.

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Special Issue
WWD Milestones issue 05/01/2012

Working on the Guess ad campaigns was a big boost for many photographers and models. Here, they look back.


Claudia Schiffer

“Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories and has been a lot of fun working together again with Ellen and Paul. Guess will always have a soft spot in my heart and I’m excited that, 23 years later, we can still work together so successfully.”

Naomi Campbell

“I have been so blessed to have worked with many of the greatest fashion photographers and designers who have produced images which have been so important throughout my career, but that special combination with Ellen von Unwerth and Paul Marciano for Guess was amazing. I had always loved the Guess images and I was so excited to do it because it was also the first time I went to Brazil and Rio and to be the ‘Girl from Ipanema’ for a day was a dream.…I was in heaven!

“I have special memories of that trip I will always treasure — the beaches of Copacabana and Ipanema and climbing up those steps to the Christ the Redeemer statue…phew! It was wonderful and those images were a milestone of the early days of my career. Thank you Guess, thank you Paul, thank you Ellen.”
Eva Herzigova

“Back in the days when I started modeling, the Guess Jeans campaign was one of the greatest. When my agency called me to tell me I got the job, I couldn’t believe it. The photographer Ellen von Unwerth has transformed me into Marilyn for them. And if I recall, we have done few campaigns for Guess — even one in favelas in Brazil with Naomi and one in New York in the The Actors Studio and on the streets of New York. Those ads always looked like movie stills — black-and-white and full of emotions and life. Paul Marciano had a great concept and has done an amazing job for how long now? 30 years!! xx.”
Amber Heard

“Guess is the epitome of an iconic American brand and I am honored that Mr. Marciano felt that I could help represent that.  Growing up, I can remember the Guess ads always catching my eye. It is surreal that my image is now there. Being a part of the Guess campaign has been an incredible experience and I feel lucky to be a part of the Guess family.”
Carré Otis

“I was on the second incarnation of my young modeling career and my first American Vogue cover had just come out when I was booked for my first assignment with Guess. I shot with Ellen von Unwerth for the brand in Italy. The moment was a pivotal one in my career and the photos catapulted me into a new stardom. Audiences could relate to the beauty Guess honored in women. There was no ‘one type.’ We were celebrated as blonde or brunette bombshells, and curves were applauded as we bore witness to Anna Nicole’s stunning Guess campaign. There was a wonderful flavor to both the end result of the photo shoots as well as to the fun we had while on set. I remember that time in my career fondly.”
Frederique van der Wal

“Guess was my first large-scale international campaign with the photographer Wayne Maser. It set my career in motion and, on a personal level, seeing the marshes and plains of America was a completely alien, eye-opening experience — I was just a school girl from Holland!”
Paris Hilton

“Ever since I was a little girl I have looked up to models like Claudia Schiffer. I dreamed of being a Guess Girl and my dream came true. I absolutely loved working with Ellen von Unwerth. It made me extremely proud to drive down Sunset Boulevard and see my Guess photos on a huge billboard.”
Candice Boucher

“I did the Guess campaigns in 2008 and 2009. Working for them had always been a huge goal of mine, so when I finally did get the opportunity it was really a dream come true. Guess is a worldwide recognized denim brand and their campaigns have been iconic. My life has changed — everyone sees those campaigns, they’re always sexy and it’s a very good spread to have in your book.”
Klara Wester

“Working with Guess has opened many doors for me in my career and it’s always a great pleasure working with Guess and their amazing team.”

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