Coach Readies Holiday TV Spots

On Black Friday, the brand will break its first commercial for Poppy Flower, a new fragrance, in tandem with another campaign for the "Best Gift Tag."

COACH'S POPPY SPOT: On Black Friday, Coach will break its first television commercial for Poppy Flower, a new fragrance. The 30-second commercial will run through Christmas on national networks such as ABC and the CW, according to a spokesman. Poppy Flower’s spots will launch in tandem with another campaign for the “Best Gift Tag,” which includes a series of eight video animations that show hangtags re-creating the Statue of Liberty, Staten Island Ferry, hot dog vendors and its flagship on Madison Avenue. Hundreds of hangtags were photographed to get the lighting and shadows just right for the videos that will be available on YouTube, Facebook, Twitter, e-cards and in select Coach store windows. As part of the campaign, visitors to can create their own hangtag animation by using a Facebook application.


load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false