Advertising
J Brand Puts Fashion Front and Center With $1M-Plus Campaign
In its most expensive ad campaign to date, the brand is focusing on its newly launched sportswear business.
— May 22, 2012
Vatican, Benetton Reach Agreement
The fashion brand included a doctored image of the Pope kissing Egypt’s Grand Imam Ahmed el-Tayyeb of Al-Azhar in its Unhate campaign.
— May 16, 2012
Banana Republic Trina Turk Collection Channels Slim Aarons
The ad campaign for the capsule line, starring model Coco Rocha, has a gentle, retro feel.
— May 9, 2012
Seven For All Mankind: Rejuvenating the Jean
Barry Miguel and David Lipman required no introductions when they began working together on a plan to create a new marketing concept for the brand last year.
— May 1, 2012
Game Changers: Guess Girls and Photographers Look Back
Working on the brand's ad campaigns was a big boost for many photographers and models.
— May 1, 2012
Q&A: Paul Marciano on 30 Years of Guess Campaigns
WWD asked the brand's chief executive officer and creative director to share highlights from campaigns over the years.
— May 1, 2012
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