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• A New Kind of Celebrity: YouTube Stars Evolve Into Brands
  Posted Aug 18, 2009
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  Posted Jun 26, 2009
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A New Kind of Celebrity: YouTube Stars Evolve Into Brands

A New Kind of Celebrity: YouTube Stars Evolve Into Brands

by Rachel Brown with contributions from Anne Riley-Katz

Posted Tuesday August 18, 2009

Last Edited Wednesday August 19, 2009

From WWD Issue 08/18/2009

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Meet the new celebrity endorsers: Six-year-old misfit Fred Figglehorn; song parodist VenetianPrincess and a 19-year-old from Ohio named Mitchell Davis who shares his observations about everything from...

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Meet the new celebrity endorsers: Six-year-old misfit Fred Figglehorn; song parodist VenetianPrincess and a 19-year-old from Ohio named Mitchell Davis who shares his observations about everything from...

Read the full article by SUBSCRIBING today!

Subscribe now to WWD.COM, for complete access to breaking Media news and events that shape the world of fashion and retail.

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• Media content everyday on the dedicated Media channel, including the daily Memopad.
• Media coverage in WWD Morning Report daily email newsletter delivered right to your inbox.
• Downloadable PDF of WWD daily issues for immediate worldwide access.
• Full access to all of WWD.COM now including 12months of Archived content.
• Search, comment on, clip and save articles and images.
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• Start your subscription now for only 27 cents per day!

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