The Australian wool industry is waking up from a long slumber.
A combination of economic, ecological and consumer trends, in addition to some misguided marketing strategies, put Australia’s...
textiles
textiles
June 18, 2012
AWI Sets Wake-up Call, Freshens Marketing Plan
The Australian wool industry is waking up from a long slumber after a decade of depressed supply and demand and a dirth of marketing activity.
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