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August 12, 2008

Australian Wool Industry Launches Campaign

Some 10 months after Australian Wool Innovation Ltd. acquired the 44-year-old Woolmark logo, AWI will unveil a more-than-$100 million marketing campaign today .

By Patty Huntington

textiles/news

SYDNEY — Some 10 months after Australian Wool Innovation Ltd. acquired the 44-year-old Woolmark logo, AWI will unveil a more-than-$100 million marketing campaign today to relaunch...

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Latest Articles from The Markets

Australian Wool Industry Launches Campaign

Some 10 months after Australian Wool Innovation Ltd. acquired the 44-year-old Woolmark logo, AWI will unveil a more-than-$100 million marketing campaign today .

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