WWD.com/markets-news/ready-to-wear-sportswear/tommy-bahama-puts-spotlight-on-womens-5352275

ready-to-wear-sportswear

November 6, 2011

Tommy Bahama Puts Spotlight on Women's

The $450 million brand aims to grow the women’s segment to 50 percent of the business.

By Lisa Lockwood

ready-to-wear-sportswear/news

Tommy Bahama is placing more emphasis on its feminine side.

The $450 million brand, which currently does 70 percent of its volume in men’s wear, and 30 percent in women’s wear,...

Tommy Bahama Puts Spotlight on Women's

The $450 million brand aims to grow the women’s segment to 50 percent of the business.

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