Lacoste's 'Classic' Dilemma: Updating a Brand While Retaining Heritage

This balancing act is Felipe Oliveira Baptista’s mission.

By Joelle Diderich

ready-to-wear-sportswear/news

How do you breathe new life into a classic?

That is the challenge faced by Lacoste artistic director Felipe Oliveira Baptista, charged with propelling the crocodile-logo polo shirt into...

Lacoste's 'Classic' Dilemma: Updating a Brand While Retaining Heritage

This balancing act is Felipe Oliveira Baptista’s mission.

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