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ready-to-wear-sportswear

February 9, 2013

Rockin' the Croc: Lacoste's Crocodile is More Than Just a Logo

The company props and protects its storied symbol in many ways.

By Norma Quinto

ready-to-wear-sportswear/news

Lacoste’s crocodile is not merely a logo on a polo shirt.

Once used to describe a player’s style on the tennis court, it has transcended into a global brand and a focal point...

Rockin' the Croc: Lacoste's Crocodile is More Than Just a Logo

The company props and protects its storied symbol in many ways.

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