WWD.com/markets-news/ready-to-wear-sportswear/reeboks-new-positioning-fun-and-fit-2077314
ready-to-wear-sportswear
ready-to-wear-sportswear

March 23, 2009

Reebok's New Positioning: 'Fun and Fit'

ready-to-wear-sportswear/news

CANTON, Mass. — Reebok International Ltd. just wants to have fun.

At least that’s the new positioning of the brand this spring, three and a half years after...