Project New York: Ones to Watch

The show features a quartet of newcomers including Antonio Azzuolo and Heutchy.

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Photo By Courtesy Photo

Appeared In
Special Issue
Men'sWeek issue 01/06/2011

Founded in 1999 by Jimmy Reilly, Rogue started life as an outerwear specialist, carving out a niche in leather jackets with fashionable details such as curved arms and darted sleeves. Two years ago, the company expanded into a full sportswear collection, which now accounts for about 70 percent of sales.

Rogue is showing at Project New York for the first time. There, look for garment-dyed pants trimmed with leather and oilcloth, Western shirts with appliqués and wired collars and cuffs, striped overdyed denim jeans and pigment dyed corduroys in the fall offerings.

“Our shirts have longer cuffs than normal. It’s more of a rock ’n’ roll look,” said Reilly of the line’s overall vibe. “Snorkel coats with big collars and fur-trimmed hoods with a lot of volume around the neck are big for fall — in garment dyed fabric or nylon.”

Leather jackets retail for $695, cloth jackets for $250 to $325, wovens for $145 to $165, bottoms for $155 to $185 and sweaters for $125 to $200.

Rogue is sold in about 100 doors, including Neiman Marcus, Saks Fifth Avenue, Nordstrom and Holt Renfrew. The company is owned by Reilly and his business partner, Jim Goldman, who also hold outerwear licenses for Chaps and Columbia Sportswear.

Rogue will introduce its first footwear collection for fall, including motorcycle and work boots, as well as high-top sneakers that will retail from $180 to $240. “We used oilcloth, canvases, coated suede and napa leather. A lot of the boots have mixed materials and have zippers up the side, instead of lacing up,” said Reilly.

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