Project New York: Ones to Watch

The show features a quartet of newcomers including Antonio Azzuolo and Heutchy.

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Photo By Courtesy Photo

Appeared In
Special Issue
Men'sWeek issue 01/06/2011

In just four seasons since its founding, footwear brand Heutchy has been tapped to create shoes for the fashion shows of designers such as Richard Chai, Shipley & Halmos and Timo Weiland. The brand’s stated aim of creating shoes that are all-purpose classics forward in concept but lacking pretense, and that bridge the gap between casual and formal, have struck a chord with like-minded designers.

“We have tried to take known base shapes and reinterpret them to make them feel new and modern,” said Wells Stellberger, who studied shoe design at Parsons The New School for Design and founded Heutchy with his younger brother, Dawson, who oversees the business side of the company. “For instance, on our Bond style we have taken a classic brogue upper and added a curved, beveled heel shape and a bottom rubber layer. We’ve also introduced hand-welted Goodyear construction in a number of models that is used less and less due to its labor-intensive process.”

Affordable pricing is also a hallmark of Heutchy, whose shoes retail for $300 to $450. The line is carried in about 25 stores, including Odin, International Playground, Blackbird and Lane Crawford in Hong Kong.

Heutchy will introduce its first bags this season, with three styles: a tote, backpack and duffel bag.

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