Women’s Wear Daily
04.21.2014
ready-to-wear-sportswear
ready-to-wear-sportswear

Project New York: Ones to Watch

The show features a quartet of newcomers including Antonio Azzuolo and Heutchy.

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Antonio Azzuolo

Antonio Azzuolo

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Antonio Azzuolo
Over the past three years, designer Antonio Azzuolo has built a reputation as an elegant tailor with a keen eye for sophisticated, somewhat dandyish designs. This season at Project he will present his fall collection for the first time at a trade show, after showing his collections regularly during New York Fashion Week.

“We started out the business on a custom basis, and the past few seasons we have been brand and image building,” explained Azzuolo. “I think now we are ready to go after proper distribution, which is why we are showing at Project.”

The label is sold primarily in Japan in a handful of stores. Azzuolo currently has no U.S. distribution, although it was previously sold at Scoop and Kesner.

The fall collection has a “bespoke, Sixties ski resort, Mod” feel, said Azzuolo. “It’s quite graphic, in terms of high contrasts between a color palette of white, ivory, black and navy,” he added. Key items include a trenchcoat, peacoat, unstructured sport coats and hand-knit sweaters from Peru.

Retail prices for tailored jackets are $1,400 to $1,900, shirts are $225 to $350, trousers are $375 to $550 and sweaters are $450 to $650. The collection has about 50 to 60 styles and Azzuolo is introducing denim for the first time this season.

Azzuolo hails from Montreal and spent 10 years in Paris designing men’s wear for Hermès, Kenzo and Galeries Lafayette early in his career. Azzuolo moved to New York in 2000 and freelanced for companies such as Kenneth Cole and Gap before becoming a men’s wear design director at Ralph Lauren for its Purple and Black labels. He launched his own label in 2008.

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