WWD.com/markets-news/ready-to-wear-sportswear/outerwear-makers-focus-on-innovation-and-marketing-to-drive-sales-1874226
ready-to-wear-sportswear
ready-to-wear-sportswear

December 2, 2008

Outerwear Makers Focus on Innovation and Marketing to Drive Sales

ready-to-wear-sportswear/news
Staggered by relatively temperate winters in recent years and huge markdowns at retail this fall, outerwear makers are placing a greater emphasis on fashion and innovative marketing to generate sales...