WWD.com/markets-news/ready-to-wear-sportswear/levis-takes-the-consumer-approach-7526793
ready-to-wear-sportswear
ready-to-wear-sportswear

Levi's Takes the Consumer Approach

Paul Friedland said it’s imperative for marketers to ask the five “Ws” and “how” when it comes to understanding their consumer.

ready-to-wear-sportswear/news