WWD.com/markets-news/ready-to-wear-sportswear/branding-bcbg-7657215
ready-to-wear-sportswear
ready-to-wear-sportswear

BCBG Milestone: Building the Flagship Brand

The evolution of the core label has taken it from baby-doll dresses to sophisticated sportswear, eveningwear, bridal and beyond.

ready-to-wear-sportswear/news