WWD.com/markets-news/ready-to-wear-sportswear/bold-colors-and-lots-of-detail-attract-customer-interest-at-magic-1708409

ready-to-wear-sportswear

August 11, 2008

Bold Colors and Lots of Detail Attract Customer Interest at MAGIC

Strong hues take on added importance to relay excitement and entice shoppers amid a weakened economy.

By Beth Wilson

ready-to-wear-sportswear/news

Don't underestimate the power of color.

Women’s sportswear companies aren’t this coming spring-summer season, noting that strong hues take on added importance to relay...