WWD.com/markets-news/ready-to-wear-sportswear/bcbgeneration-looks-to-the-next-generation-2254556
ready-to-wear-sportswear
ready-to-wear-sportswear

BCBGeneration Looks to the Next Generation

ready-to-wear-sportswear/news

When Max Azria decided he wanted to change the design direction of his young contemporary brand BCBGeneration, he didn’t have to look too far for a creative head.

About seven months...