WWD.com/markets-news/ready-to-wear-sportswear/balmain-adds-second-line-5012050

ready-to-wear-sportswear

July 27, 2011

Balmain Adds Second Line

Sporting a more casual, downtown vibe than its big sister, Pierre Balmain is gunning for 700 doors in its first season.

By Miles Socha

ready-to-wear-sportswear/news

PARIS — Capitalizing on the heat attributed to its brand name, Balmain has big ambitions for its new second ready-to-wear line, produced under license by reborn Ittierre SpA...

Balmain Adds Second Line

Sporting a more casual, downtown vibe than its big sister, Pierre Balmain is gunning for 700 doors in its first season.

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