Finding new brands that appeal to price-sensitive consumers required a lot of legwork at Project, which offered about 1,300 vendors brimming with denim and sportswear at the Sands Expo & Convention Center here.
But the effort was worth it for retailers such as Jaye Hersh, who ordered $68 denim rompers from Heartloom and Dégaine’s $95 boyfriend jeans for her specialty shop, Intuition, in Los Angeles.
“We’re really on a treasure hunt to find something well-priced under $300 at retail,” Hersh said.
As blue as retailers were about the economy, so was the color palette awash in varying shades of azure: a $249 French blue leather jacket...
Project Geared to Practical Matters
Project Geared to Practical Matters
by
Posted Wednesday September 03, 2008
Last Edited Thursday September 04, 2008
From WWD Issue 09/03/2008
Read the full article by SUBSCRIBING today!
Subscribe today to WWD.com, now incorporating comprehensive menswear and footwear coverage with the new WWDMen's and Footwear News channels, for complete access to breaking news and events that shape the worldwide men's and women's fashion, footwear, retail and beauty industries.
Subscription includes:
- Immediate access to breaking news 24/7.
- Search, comment on, clip and save articles and images.
- Daily downloadable PDF of WWD Daily Newspaper for worldwide access.
- Access every article from the past 12 month's issues.
- Access daily newsletters and weekly digests online.
- Read it anytime, anywhere.
- Start your subscription now for only 27 cents per day!
