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9. Hedi Slimane, creative director, Saint Laurent Paris
Fashion industry fascination went into overdrive when Hedi Slimane was named creative director of Yves Saint Laurent, after focusing on photography for seven years. Known for his precise, almost-obsessive attention to detail, Slimane raised media hackles with a restrictive invitation policy that excluded some editors or relegated them to standing in what was regarded as one of the hottest tickets of the season. The collection included reverential smokings, wide-brimmed hats and bohemian dresses. It was widely praised by retailers, with mixed reviews from critics.