Japan Turns to Cheap Chic

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TOKYO — In Japan, the Baby Boomers have given way to the Bargain Bunch.

Take Mayu Kawasaki, a 27-year-old retail manager from the southern Japanese city of Fukuoka,...

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Latest Articles from The Markets

Japan Turns to Cheap Chic

Teens and twentysomethings seek a mix of style and price.

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