This year’s edition of the global shopping event, scheduled for Sept. 10, will be preceded by a public fashion show at Lincoln Center on Sept. 7. The open-air show is being billed as the largest of its kind ever to be held in New York, and it will take place right in the heart of Lincoln Center at Josie Robertson Plaza. The show will feature trends from the fall collection modeled by 200 models in front of an audience of 1,500 — taking up the entire area between the Metropolitan Opera House, Avery Fisher Hall and David H. Koch Theater. It will be just steps away from Damrosch Park, which will become the official home of Mercedes-Benz Fashion Week this September, though those invite-only shows will feature spring 2011 designs.
Vogue and SPEC Entertainment will produce the public fashion show.
“We felt it is important for people to see what wonderful fashion will be in stores at that moment,” said Vogue editor in chief Anna Wintour. “This show will focus on the key trends we’ve identified for fall so that shoppers will have plenty of inspiration to join the fun during Fashion’s Night Out.”
Fashion’s Night Out launched last year to stimulate consumer confidence and, subsequently, retail sales. The U.S. edition is the result of a partnership between American Vogue, the Council of Fashion Designers of America, NYC & Company and the City of New York.
“We feel this is an unprecedented opportunity for the fashion industry to connect with the consumer in a fun and meaningful way,” CFDA president Diane von Furstenberg said.
Tickets for the public show will be sold through the Lincoln Center box office this summer. The ticket price has not been finalized, but a portion of sales will benefit The New York City AIDS Fund.
Meanwhile, retailers can now start registering for the night at Fashionsnightout.com. While they won’t be required to submit their specific plans for the event yet, this will enable them to receive information and updates on the night. The initiative is also casting a wider net this year. After the success of last year’s launch, several individual retailers, malls and cities have approached the program to participate. For the second run, U.S. retailers outside of New York City, as well as those in Canada, can now download an application form at Fashionsnightout.com/register/outside-nyc. The applications, which require several elements such as a letter from a local authority, are subject to approval by Fashion’s Night Out and will enable retailers to use the trademarked name. The application deadline is June 15.