With its quirky, colorful and whimsical products, Kate Spade has successfully extended its brand through key licensing partners, such as Safilo for eyewear, Schwartz & Benjamin for footwear and...
markets-features
markets-features
February 4, 2013
Color My World: Kate Spade's Licensing Strategy
With its quirky, colorful and whimsical products, the brand has successfully entered new categories with key licensing partners.
the-markets-features/news
Ads by Google
