WWD.com/markets-news/markets-features/color-my-world-kate-spades-licensing-strategy-6686400

markets-features

February 4, 2013

Color My World: Kate Spade's Licensing Strategy

With its quirky, colorful and whimsical products, the brand has successfully entered new categories with key licensing partners.

By Lisa Lockwood

the-markets-features/news

With its quirky, colorful and whimsical products, Kate Spade has successfully extended its brand through key licensing partners, such as Safilo for eyewear, Schwartz & Benjamin for footwear and...

Color My World: Kate Spade's Licensing Strategy

With its quirky, colorful and whimsical products, the brand has successfully entered new categories with key licensing partners.

Send to a Friend

Success!

Your Email was sent succesfully.

Error!

Your Email was not sent.