markets-features
markets-features

25 Things to Know at the Las Vegas Shows

The assemblage of trade shows and events can be overwhelming. Here’s a roundup of key points to know and events not to miss.

View Slideshow

Whitney Port will be at ENK's Oasis section.

Photo By Cindy Ord/Getty Images for Wedding Paper Divas

Jim Salzano

Photo By Courtesy Photo

Joyce Azria

Photo By Donato Sardella

A look from the Swim @ MAGIC section.

Photo By Courtesy Photo

A look from the Swim @ MAGIC section.

Photo By Courtesy Photo

WWDMAGIC's Emerging Designer Showcase.

Photo By Courtesy Photo

Appeared In
Special Issue
WWD Vegas Preview issue 08/13/2014

#11 PARTY TIME

All work and no play could make trade show attendees a dull lot. To prevent that, the fairs are packing the evenings with parties. Reality TV personality-turned-fashion designer Whitney Port is networking with a twist at a cocktail party cohosted by Trop Rouge blogger Christina Caradona in ENK Vegas’ Oasis section on Aug. 18. FN Platform is rocking out later that evening with the band Monroy at FN Café in the Las Vegas Convention Center’s South Hall. Capsule is directing its exhibitors and buyers off the Las Vegas Strip to a downtown dive bar called the Griffin on Aug. 19. That same night, Diesel is hailing its return to Project after a three-year absence by hosting the show’s official party at Marquee Nightclub. Following Diesel’s bash, Teyana Taylor is adding hostess to her singer-actress-designer credentials at Mvmnt’s after party at Marquee’s Boom Box Room.


#12 THE INTERNET'S "OPEN SESAME"

As part of MAGIC’s seminar series (more than 50 free educational seminars, the largest series of any fashion trade show), the California Fashion Association will present “Alibaba, The Next Frontier.” China’s internet behemoth, which announced a filmmaking division on Aug. 5, is more than just an online mall. It provides the opportunity for businesses to find manufacturers and reach consumers in China.

The talk will feature an Alibaba representative and speaker Jim Salzano, former president of Clarks Americas and a member of the Two Ten Foundation board.

Aug. 18, 4 to 5 p.m.

Las Vegas Convention Center, South Hall, Level 2, Room S224


#13 GETTING PLUGGED IN

MAGIC is now labeling its overall blog initiative “Beyond the Booth” to help further the industry by sharing inspiration, ideas and business tips from across the fashion marketplace.

Now each show has its own dedicated blog:
• footwearblog.magiconline.com
• wwdmagicblog.magiconline.com
• sourcingblog.magiconline.com
• magicblog.magiconline.com
• projectinsider.magiconline.com

These all include business-oriented tools and information for brands and retailers.

At WWDMAGIC, the blogger area on the Concourse formerly known as Social House will now be branded WWD Social House. Attendees can sit in on show-floor conversations with WWD editors and a host of online influencers (aka bloggers) about trends, growing a brand with social media and more.


WWD SOCIAL HOUSE SCHEDULE

Aug. 18
10:30 a.m.: Blogger Panel: Building Community: Creating the community that connects with you. Moderated by Matte Black.
Noon: WWD Session: Discussion and presentation of the latest trends.
3 p.m.: Blogger Panel: The Future of Influence & How Brands Can Take Part. Moderated by Matte Black.

Aug. 19
10:30 a.m.: Blogger Panel: Visual Storytelling through Social Media: Let your content tell your story. Moderated by Matte Black
Noon: WWD Session: Discussion and presentation of the latest trends.
3 p.m.: Blogger Panel: Driving Sales, Unconventionally: How to use people as your brand exposure platform, and drive a sale. Moderated by Matte Black.

Aug. 20
10:30 a.m.: WWD Session: Discussion and presentation of the latest trends.
Noon: Five Ways Influencers Are Using Instagram & Vine. Moderated by Joyce Azria.


#14 GO FOR A SWIM

Each August, ISAM presents the SWIM @ MAGIC section within the WWDMAGIC show, where more than 70 international swimwear, swim apparel and swim accessories brands (including Trina Turk, Seafolly, Banana Moon, Raisins, Anne Cole, Ipanema, Prana and Eskini Swim & Lounge) show their wares for spring.

This year, there’s a designer-level area featuring brands such as Frankie’s Bikinis, L Space by Monica Wise and Luli Fama. To see the suits come to life, check out the daily fashion show at 11 a.m. in the Las Vegas Convention Center’s Central Hall. The booming yoga and activewear category — it has grown at the show by 63 percent over last year — will also have a dedicated area at WWDMAGIC featuring brands such as Lorna Jane, Beyond Yoga, Zobha, Cozy Orange and Marika.


#15 UP-AND-COMERS

This returning Emerging Designer Showcase, presented by Fashion Business Inc. and Global Purchasing Cos., welcomes the following up-and-comers to North Hall:

• “Project Runway” Season 12 winner Dom Streater
• A by Anubha
• Arefeh Fashion
• Dori
• Layana Aguilar
• LK Atelier jewelry
• Love Loungewear
• Lu.el
• Lynn Tallerico
• Paul Red
• Shanaz
• Wearmena and Del Mar by Berjheny.

Galeries Lafayette will also award a Crème de la Crème prize to one winner who will get a round-trip flight to Paris, two-night hotel stay and a meeting with its buyers. The French department store’s international sales and marketing manager, Edouard de Bailliencourt, will be on-site to help judge and address participants on opening night, along with MAGIC’s Christopher Griffin. The winner will be revealed online after the show.

NEXT: #16 — 20 >>


View Slideshow
Page:  « Previous ... Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false