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25 Things to Know at the Las Vegas Shows

The assemblage of trade shows and events can be overwhelming. Here’s a roundup of key points to know and events not to miss.

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WWD Vegas Preview issue 08/13/2014

#6 POOL’S NEW PERCH

Pool Tradeshow is moving on up. Last February, after vacating its location adjacent to Project on the first floor, it relocated to the basement of the Mandalay Bay Convention Center.
Now, to the relief of its 200-plus brands that didn’t like the cloistered venue, the art and design-driven expo is heading upstairs to the second floor.

Located directly above Project and Tents @ Project, Pool will sit next to the streetwear brands showing at Mvmnt. Stretching over 20,000 square feet, the show will welcome back Sock It to Me’s lounge, where visitors can trade a pair of old socks for a new one, and its Cash and Carry corner that lets attendees scoop up accessories from Snash Jewelry, Georgia Varidakis and 40 other brands.

And what’s a congregation of hipsters without a photo booth? Spirit Hoods will be the host, snapping photos for selfies, groupies and more.


#7 HITTING THE TARGET


Agenda Show is launching a free app for its Targeted Attendee Program, or TAP, in Las Vegas.

Unveiled last January at its Long Beach show, the TAP app is reserved for 500 to 800 buyers, or less than 10 percent of the total attendees. In addition to flagging new brands and innovative products at the show, TAP also will suggest five to 10 appointments, which can be tracked with the app. “Some of our influential buyers get suggestions for new resources at the show,” said Agenda founder Aaron Levant. “It’s about driving connections.”


#8 AND THE BLOGGER PROJECT AWARD GOES TO…


Not quite as famous as the Oscars but perhaps as coveted among fashion brands exhibiting at Project, the Blogger Project Awards are returning for the third time.

Led by Marcus Troy, a dozen bloggers participating in the trade fair’s Blogger Project will review collections on-site and distribute awards for best collection, accessories, denim, footwear, grooming product, new brand and Tents @ Project exhibitor.

They’ll also recognize a company that is a fan favorite. In addition to bragging rights, the winners will receive an engraved bottle of Champagne from Moët & Chandon.


#9 IN THE BAG

The free bags given away at the trade shows are becoming branding vehicles.

Considering that the expos attract tens of thousands of visitors, the bags can be spotted up and down the Las Vegas Strip, then back in attendees’ hometowns. The totes also reflect trends in apparel, as seen in the wool and nylon carryall that Filson produced for Liberty Fairs last February.

This month, London-based Flying Horse Jeans is sponsoring the giveaway bag for Liberty. Succeeding AG by Adriano Goldschmied, Mavi from Turkey is making the handy accessory for Project.


#10 MADE IN AMERICA

Occupying about 6,000 square feet at Sourcing at MAGIC, more than 60 exhibitors will display domestic manufacturing might under the aegis of the U.S. Department of Commerce.

Exhibitors include 1928 Jewelry, California Rain, Tukatech, TC2, Parkdale, Brooks Brothers and Pacific Continental Textiles.

Sourcing at MAGIC opens Aug. 17 and runs through Aug. 20 at the Las Vegas Convention Center, South Hall.

NEXT: #11 — #15 >>


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