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The assemblage of trade shows and events in Las Vegas can be overwhelming. Here’s a roundup of key points to know and events not to miss.
#1 SOURCING SINGS THE BLUES
In lieu of a country of focus at the August edition, Sourcing at MAGIC is aiming the spotlight on a single category: denim.
Ninety factories that are involved in every facet of global denim manufacturing — from dyeing and recycling yarn to washing and sewing — are joining a section labeled “All About Denim,” located at the show’s second-floor entrance in the Las Vegas Convention Center’s South Hall. Among the first-time exhibitors at Sourcing are Portugal’s Pizarro and Spain’s Jeanologia, the latter of which is staging an installation explaining its various environmentally sustainable washes.
Cotton Incorporated also plans to enlighten denim designers on the latest developments in processes like digital printing and foil treatments.
The third display is Aztex’s assembly of the newest trends in denim washes, including recycled yarn and garment-dyed techniques such as shibori.
Sourcing at MAGIC runs Aug. 17 to 20, in the Las Vegas Convention Center, South Hall.
#2 ALL IN FOR THE AMERICAS
As interest in producing jeans in the Americas region grows, Sourcing at MAGIC is gathering executives from premium denim brands and fabric and equipment makers to share their insights from 3 to 4 p.m. on Aug. 17 at the Las Vegas Convention Center’s South Hall, room S231.
Speakers include Hudson Jeans’ Peter Kim, Jeanologia’s Rolando Sierra, Isko’s Kutay Saritosun, Pizarro’s Vasco Pizarro and Jeff Shafer from Agave Denim and Bluer.
#3 E-COMMERCE FOR EVERYONE
Launching a successful e-commerce business isn’t quite as simple as turning on a computer.
Besides displaying clothing in the most flattering light on screens from desktop to mobile and ensuring speedy shipping, online sellers also must keep their target audience engaged with products and social messaging.
A panel of experts from the e-tailing space — including Monika Wiela, chief executive officer of Givebackbox.com; Jason Gorjana, founder of Gorjana-Griffin.com, and Francesca Helina, founder of Live the Look Inc. — will share their experiences in making successful Web sites for brands as well as retailers from 1:30 to 2:30 p.m. on Aug. 19 at the Las Vegas Convention Center’s South Hall, room S231 Sourcing at MAGIC.
#4 ENK VEGAS PILES ON THE ACCESSORIES
ENK Vegas isn’t heeding the traditional fashion rule to remove one accessory before leaving the house.
Instead, the women’s contemporary trade fair is piling 134 brands into a new area, dubbed Accessories, at the Mandalay Bay Convention Center. Among the exhibitors are Culver City, Calif.-based Dogeared, Australia’s Quay Eyeware and Made from the U.K.
Highlighting exhibitors offering bags, jewelry, hats, scarves and footwear, ENK Vegas said the devoted zone will complement the sections displaying premium denim and sportswear.
“We want to make it easier for retailers to navigate the show,” said Sunni Spencer, vice president of ENK Vegas.
#5 HAWAIIAN GETAWAY
Hawaii is the theme for nine clothing and accessories collaborations offered through ENK Exclusives, which are returning for a second run at ENK Vegas.
Available only at the trade fair in Las Vegas and codesigned with ENK Vegas vice president Sunni Spencer, all the selections put their spin on a vintage Hawaiian theme. That could entail an embroidered tote from Banago, a pillow from Cynthia Vincent or a printed dress from The Fifth Label.
Other pieces include a denim blouse printed with Hawaiian palms by Bella Dahl, a linen-and-jersey scarf that can double as a travel blanket from Donni Charm, a beaded necklace from Fulton & Gold, a fedora by Grace Hats, a silk bustier bra from Noe Undergarments and flower-encrusted sunglasses from Rad + Refined.
The pieces retail for between $50 and $350.
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