WWD.com/markets-news/intimates-activewear/patagonia-launching-common-threads-initiative-3363984

intimates-activewear

November 1, 2010

Patagonia Launching Common Threads Initiative

Patagonia pitches a recycling campaign, and even encourages consumers to think twice before they buy something new.

By Rosemary Feitelberg

intimates-activewear/news

NEW YORK — Later this month, Patagonia catalogue shoppers will be among the first to find out about the company’s Common Threads Initiative.

Instead of just...

Patagonia Launching Common Threads Initiative

Patagonia pitches a recycling campaign, and even encourages consumers to think twice before they buy something new.

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