Nike Inc. has made two important leadership changes in its international lineup.
The athletic apparel and footwear powerhouse has appointed Michael Spillane vice president and general manager of Nike’s Greater China business, effective June 1. Spillane, who is currently a vice president of the company, was most recently president and chief executive officer of Umbro, which Nike divested in 2012. He will report to Gary DeStefano, president of global operations at Nike.
“We are very pleased that Michael, a seasoned industry veteran, will lead us forward in China. His strong leadership, brand expertise and global experience will be instrumental in driving continued growth for Nike in this very important geography,” said DeStefano.
A management veteran of more than 25 years in the apparel and textile industries, Spillane joined Converse in 2007 as president of the North America Footwear division before leading the growth strategy for Converse Apparel as president of North America and Global Product businesses. He was promoted to ceo at Converse in October of 2009, where he successfully led the brand for more than two years. In 2011, Spillane became the ceo of Umbro, overseeing the divestiture and transition of Umbro to Iconix Brand Group. He has also held ceo positions at Polartec and Malden Mills, as well as senior positions at Tommy Hilfiger and Jockey International.
Spillane replaces Craig Cheek who has been moved to the global post of vice president and general manager of Nike’s Young Athletes operation, where he will oversee strategy and business expansion that supports the company’s key categories in the international marketplace.
Cheek, who joined Nike in 1990, has held various leadership roles during his 23 years with the company. Most recently, he led U.S. Footwear, was promoted to vice president and general manager Nike North America, and later moved to China to lead the Greater China initiative. Cheek will report to Trevor Edwards, executive vice president of Nike’s Global Brand & Category Management.