Women’s Wear Daily
04.24.2014
intimates-activewear
intimates-activewear

New Balance Donates $1M to Boston Victims

The brand has contributed $1 million to One Fund Boston to help those affected by the Boston Marathon bombings.

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New Balance Athletic Shoe Inc. has contributed $1 million to One Fund Boston to help those affected by the Boston Marathon bombings. In addition to this donation, New Balance associates that contribute to One Fund Boston will be matched by the New Balance Foundation.


The Boston-based athletic shoe giant has strong ties to the area, sponsoring such events as the four-mile Run-Walk to Home Base, which wraps up inside Fenway Park. New Balance plans to build new world headquarters in Boston’s Brighton neighborhood that will include offices, restaurants, a hotel and a sports complex.


“The events at the Boston Marathon shook the streets of Boston but not the spirit of our city,” said Anne Davis, executive vice president of administration for New Balance. “In the aftermath of this tragedy and the remarkable scenes of heroism and bravery, we have never been more proud to be a part of the landscape of Boston. Our thoughts and prayers are today and always will be with the victims of this tragedy.”

 

RELATED CONTENT: Boston Retail Slowly Recovers After Bombings >>

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