WWD.com/markets-news/intimates-activewear/maidenform-to-unveil-rebranding-strategy-6608263

intimates-activewear

January 14, 2013

Maidenform to Unveil Rebranding Strategy

The iconic 91-year-old bra and shapewear brand will present a formal runway fashion show on Jan. 26.

By Karyn Monget

intimates-activewear/news

Maidenform will launch its new global The Art of Form brand platform this month in Amsterdam during Amsterdam Fashion Week.

The iconic 91-year-old bra and shapewear brand will present a...

Maidenform to Unveil Rebranding Strategy

The iconic 91-year-old bra and shapewear brand will present a formal runway fashion show on Jan. 26.

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