WWD.com/markets-news/intimates-activewear/la-miu-chinas-big-player-in-lingerie-6102141

intimates-activewear

July 23, 2012

La Miu: China's Big Player in Lingerie

The popular Web site caters to a changing attitude toward intimate apparel among young Chinese women.

By Lara Farrar

intimates-activewear/news

In 2008, Chinese entrepreneur Dong Lu had several epiphanies at once. One was that women in China, particularly young women, were becoming if not more overtly sexual, definitely more openly sexy, risqué...

La Miu: China's Big Player in Lingerie

The popular Web site caters to a changing attitude toward intimate apparel among young Chinese women.

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