WWD.com/markets-news/intimates-activewear/high-price-lingerie-stretching-the-limits-6102113

intimates-activewear

July 23, 2012

High Price Lingerie: Stretching the Limits

Encouraged by a robust market for high luxury, a cache of European innerwear brands is testing new price thresholds.

By Laure Guilbault

intimates-activewear/news

PARIS — Men’s briefs for $100? Lingerie sets for $750?

Encouraged by a robust market for high luxury, a cache of European innerwear brands is testing new price...