WWD.com/markets-news/intimates-activewear/fam-acquires-bally-total-fitness-active-brand-6745780
intimates-activewear
intimates-activewear

February 12, 2013

FAM Acquires Bally Total Fitness Active Brand

The company plans to launch two additional lines bearing the Bally Total Fitness label.

intimates-activewear/news

FAM Brands LLC has acquired the rights to the Bally Total Fitness name in North America for apparel, accessories, food and beverages.


FAM, a specialist of women’s activewear and...

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