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Adidas Unveils Shirt to Benefit Boston Marathon Victims

The brand introduced a limited-edition “Boston Stands as One” T-shirt Thursday to benefit victims of Monday’s bombings.

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Adidas' "Boston Stands as One" T-shirt.

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As the search continues for those responsible for the deadly terror bombings in Boston Monday, President Obama pledged his support at an interfaith service there Thursday, while in Washington, Homeland Security Secretary Janet Napolitano said Federal Bureau of Investigation agents are intent on speaking with individuals spotted on surveillance videos.


Addressing the House Homeland Security Committee Thursday morning, Napolitano did not describe the parties of interest nor did she indicate whether the people in question were seen on tapes provided by Lord & Taylor’s Boylston Street store. Without going into detail, she said there is some video that is of particular interest to FBI agents. “I wouldn’t call them suspects under the technical term, but we need the public’s help in locating these individuals. This is not an ‘NCIS’ episode. Sometimes you have to take time to put the chain together to properly identify the perpetrators but everyone is committed to seeing that gets done in the proper way,” she said.

 

“We have been collecting video from lots and lots of sources. As you can imagine at the finish line of the Boston Marathon, there is lots and lots of video,” she said.


In other news, Adidas unveiled a limited-edition “Boston Stands as One” T-shirt Thursday to benefit victims of Monday’s bombings.


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For the past 25 years, Adidas has sponsored the 26.2-mile race as well as its organizer, the Boston Athletic Association. In a nod to the event’s distance, the shirts retail for $26.20 and are being sold via the BAA and Adidas Web sites. The activewear company will donate 100 percent of the proceeds to The One Fund Boston Inc., which was established Wednesday to help those affected by Monday’s explosions.


“The selflessness and compassion demonstrated by the city of Boston, the first responders, the Boston Athletic Association and all marathon volunteers in providing assistance to the injured have stuck with us and inspired us,” said Adidas America president Patrik Nilsson. “We commend Boston — and those associated with the city and the marathon — for their reaction to this very challenging situation. We applaud them for standing together as one on Monday and in the days which have followed.”


Nilsson was reportedly among the 100 Adidas staffers in Boston Monday for the race. This year, Adidas suited up more than 8,500 BAA volunteers and 3,500-plus members of the media and race officials with marathon jackets. Throughout the week, runners and supporters have been photographed wearing Adidas marathon jackets as a sign of solidarity in the aftermath of the bombings. (The company sold its official 2013 apparel and footwear to participants and fans at the John Hancock Sports & Fitness Expo. Select local stores are still selling it though the brand did not publicize that.)


Adidas has strong ties to Boston. In the months leading up to the marathon, Adidas hosted training clinics at the Marathon Sports store at 671 Boylston Street, which was subsequently gutted by the first blast Monday. The brand also supports a series of pre-marathon events including the BAA Relay Challenge and the BAA Invitational Mile. And through a long-term, year-round running program, more than 25,000 children from Boston Public Schools have participated in Adidas-sponsored BAA events.


While the Boston Bruins wore “Boston Strong” decals on their hockey helmets Wednesday night at what was their first post-marathon home game, other tributes are planned for sporting events in London and New York. A 30-second moment of silence will be held before Sunday’s Virgin London Marathon. Runners are being encouraged to wear black ribbons, which will be handed out with race numbers.


There will also be a moment of silence at the start of Sunday’s Run for the Parks race in New York’s Central Park. During registration, “I Run for Boston” bibs will be available to runners and supporters, as well as 5,000 black ribbons. Runners and others will have the opportunity to donate $20 to The One Fund Boston, and the City Parks Foundation will donate $1 of every entry fee as well.


The 22-unit Boston-based chain City Sports also made an appeal for The One Fund on its home page Thursday beneath a banner that read “BOSTRONG Still Running.” A message from president and chief executive officer Eddie Albertian read, “We were born here. We are headquartered here. We are proud to call this resilient and tough city home. Boston will bounce back.”