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Elie Tahari Enters Men's Underwear

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intimates-activewear

August 6, 2008

Active Firms Gear Ads to China's National Identity

Messages tap into nationalist pride.

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intimates-activewear/news
BEIJING — International athletic brands have jumped on the Chinese bandwagon, so to speak. In an attempt to connect with the huge market, Olympic advertising campaigns are tapping...

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