WWD.com/markets-news/intimates-activewear/active-firms-gear-ads-to-chinas-national-identity-1703876
intimates-activewear
intimates-activewear

August 6, 2008

Active Firms Gear Ads to China's National Identity

Messages tap into nationalist pride.

By
intimates-activewear/news
BEIJING — International athletic brands have jumped on the Chinese bandwagon, so to speak. In an attempt to connect with the huge market, Olympic advertising campaigns are tapping...

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