Ones to Watch at Pitti Uomo

Arrow, Liberty of London and Façonnable are among the brands to check out at the upcoming show in Florence.

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Liberty of London

Photo By Courtesy Photo

Appeared In
Special Issue
Men'sWeek issue 01/06/2011

Liberty Of London
The sporty-chic spring collection presented at the last Milan Fashion Week was just a taste of what’s to come. Pitti Uomo will host the official debut of Liberty of London, the line produced by Italian manufacturer Slowear for the U.K. department store. To mark its English attitude, the collection will be unveiled on Tuesday at the Harold Acton Library of the British Institute in Florence.

“With Liberty we share the same intellectual approach to fashion,” said Slowear chief executive officer Mario Griariotto. “We both have a strong heritage and we both believe in the importance of paying maximum attention to customers.”

“Tailoring will be the pivotal aspect of the collection,” added Marco Sartorelli, who was tapped by Slowear in March to head design for the brand. “We took inspiration from Mohammad Ali Jinnah, an Indian political figure active in the first half of the 20th century, who, during his decadelong stay in Great Britain, became keen on English tailoring.”

Cotton drill and nylon oversize pants are paired with Twenties- and Thirties-inspired shirts with high, stiff collars, while blazers feature cropped and slim silhouettes. Coats and trenches are both available in a traditional wool version and in technical fabrics.

Respecting the established tradition of the London-based fashion firm, prints play a key role. “We picked abstract textured patterns inspired by natural surfaces such as marble, granite and bark,” Sartorelli said.

The color palette ranges from mélange gray and chocolate brown to military green, with blue and red shades in the prints.

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