Under the tutelage of new creative director Yossi Cohen, Ballantyne is embracing its Scottish heritage.
“We plan to respect our Scottish roots linked to a sporty yet luxurious attitude, yet aim to redefine our aesthetics, injecting the label with a global image. Our goal is to turn Ballantyne into a lifestyle brand,” Cohen said.
The contradictions of the Scottish landscape, where decadent old castles coexist with ultramodern architectural structures, were the main inspiration for Cohen’s debut collection. Contemporary finishes and new, slimmer shapes offer an urban touch to classic Anglo-Saxon tailoring, delivering pieces intended to endure for several seasons.
Appropriately for the Scottish cashmere brand founded in 1921, knitwear represents the core of the collection. The iconic diamond intarsia motif is revisited in different variations, including an irreverent oblique version. For cashmere sweaters — which will retail from 300 euros, or $400 at current exchange, to 1,000 euros, or $1,332 — innovative sprayed and washed fabrics also have been introduced.
“In order to show how the concept of tailoring can be applied to knitwear, we will also launch a knit-to-order service in our flagship stores,” Cohen said. “Selecting from among 40 different colors, customers will be able to create their personal diamond intarsia sweater.”
Besides knits, there are also ultraslim stretch jersey jackets worn as cardigans for a second-skin effect, flannel jogging-inspired pants and baggy cotton cargos.
“We don’t want to appear too trend oriented because our clothes are designed to dress the international establishment, which demands wearable luxury pieces,” said Franco Natalucci, chief executive officer.
In addition to its luxury range, the company is offering a lower-price option as well, which will be manufactured in Italy and will include fabric other than cashmere.
January 6, 2011
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