Ones to Watch at Pitti Uomo

Arrow, Liberty of London and Façonnable are among the brands to check out at the upcoming show in Florence.

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An Add bag

Photo By Courtesy Photo

Appeared In
Special Issue
Men'sWeek issue 01/06/2011

Add Bags by Andrea Incontri
Italian outwear brand Add, known for its fitted, lightweight down padded jackets, has chosen Pitti Uomo to launch a bag collection, designed by Andrea Incontri, who won the Who’s On Next talent search in the accessories category last June.

“About 10 years after our debut in the fashion industry, we wanted to start a new project,” said Maurizio Cittone, chief executive officer of Comei & Co., which owns and manufactures Add. “We enjoyed the idea of applying our specific tailoring approach and our signature clean design to a different category.”

“Add focuses on products that communicate an urbane attitude, mixing practicality and elegance,” explained architect and designer Incontri, who also will be at Pitti with his own bag line, named Ai_. He said the aim was to design bags that aren’t status symbols but are functional and adaptable.

The unisex collection includes 13 styles that can be grouped into four different categories. The foldable bags feature leather bases and nylon taffeta bodies that can become pocket sized, while the calf leather shoppers can be completely reversed to show their more sporty nylon side. In a nod to Add’s core business, Incontri designed a goose feather down backpack, which also can be carried over the shoulder thanks to the horizontal shape, reminiscent of vintage schoolbags. In addition, there are more formal leather models, featuring traditional handcrafted details and graphic outlines.

“The collection is totally black because I wanted to deliver non-seasonal bags that looked conventional but with very specific functions at the same time,” Incontri said.

Retail prices range from 100 euros, or $130 at current exchange, for a foldable weekend bag, to 450 euros, or $590, for a calf leather reversible style.

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