WWD.com/markets-news/designer-luxury/luxe-brands-embrace-chinese-celebrities-6688820

designer-luxury

February 4, 2013

Luxe Brands Embrace Chinese Celebrities

This new breed of celebrity brand ambassador may be the key to success within the Chinese market.

By Casey Hall

designer-luxury/news

SHANGHAI — It’s difficult to avoid the ubiquitous smiling faces of China’s favorite celebrities.

They appear on billboards, in magazines and in television...

Luxe Brands Embrace Chinese Celebrities

This new breed of celebrity brand ambassador may be the key to success within the Chinese market.

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