Fashion Forum Focuses on Brand China

Industry leaders were told that as cost pressures on China-made apparel grow, Chinese fashion houses must learn to build brands for customers at home.

By Carolynne Wheeler

designer-luxury/news

BEIJING — As the world economy struggles and cost pressures on China-made apparel grow, Chinese fashion houses must learn to build brands for customers at home, industry leaders...

Fashion Forum Focuses on Brand China

Industry leaders were told that as cost pressures on China-made apparel grow, Chinese fashion houses must learn to build brands for customers at home.

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