As N.Y. Fashion Week Nears, Designer Anxiety Rises

For many American designers, the collections they will present at New York Fashion Week will determine whether they will be around for fall.

View Slideshow

Vena Cava’s Sophie Buhai and Lisa Mayock said they approached this collection with a much more wearable and affordable concept in mind.

Vena Cava is expanding the opening retail price range of its offerings to around $250, where typically the collection was positioned between $400 and $700 at retail. “A lot of times, we have to lower our profit margin to get our quantities up and make sure pieces get to stores,” Buhai said. “Definitely there is pressure, but the reality is that our business will be better if more people can wear our clothes.”

Brian Reyes also sees this climate as an opportunity to try a few different things. He is launching special groups of gowns and knitwear and plans to include several gowns in his runway lineup. “Limitation helps you become more creative, and I think of more creative ways to do things,” said Reyes.

Joseph Altuzarra of Altuzarra said communication with stores will be key. “We communicate with our retailers quite frequently to see how their customers are reacting to the collection and how we can grow with them,” he said.


View Slideshow
Page:  « Previous
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false