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Vena Cava’s Sophie Buhai and Lisa Mayock said they approached this collection with a much more wearable and affordable concept in mind.
Vena Cava is expanding the opening retail price range of its offerings to around $250, where typically the collection was positioned between $400 and $700 at retail. “A lot of times, we have to lower our profit margin to get our quantities up and make sure pieces get to stores,” Buhai said. “Definitely there is pressure, but the reality is that our business will be better if more people can wear our clothes.”
Brian Reyes also sees this climate as an opportunity to try a few different things. He is launching special groups of gowns and knitwear and plans to include several gowns in his runway lineup. “Limitation helps you become more creative, and I think of more creative ways to do things,” said Reyes.
Joseph Altuzarra of Altuzarra said communication with stores will be key. “We communicate with our retailers quite frequently to see how their customers are reacting to the collection and how we can grow with them,” he said.