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Retailers Hit a High Note With Jessica Simpson

The star's brand generated $750 million in retail sales in 2010 and is poised to break the $1 billion mark in 2012.

By Sharon Edelson

denim/news

Jessica Simpson’s teenage and twentysomething customers aren’t her only admirers. Retailers are singing Simpson’s praises as her brand prepares to launch sportswear in the fall.

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Latest Articles from The Markets

Retailers Hit a High Note With Jessica Simpson

The star's brand generated $750 million in retail sales in 2010 and is poised to break the $1 billion mark in 2012.

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