Latest Articles from 2011 WWD Denim Forum
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May 18, 2011

Paul Marciano: Brand Protection, at Any Cost

Reinvention has been key to Guess Inc.’s success.

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Reinvention has been key to Guess Inc.’s success.

When the company was founded in 1981, the thinking then was: Who needs another brand? There were numerous jeans on the market, such...

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