Paul Marciano: Brand Protection, at Any Cost

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Latest Articles from 2011 WWD Denim Forum

Ron Herman: Retailer as Editor

Francois Girbaud: The New Crusade

Adriano Goldschmied: Undoing the Damage

Paul Marciano: Brand Protection, at Any Cost

Jeff Rudes: J Brand Stays Cool, Builds Buzz

Andrew Olah: The American Classic Goes Global

Maurizio Donadi: Levi's Do-it-yourself Denim

Stefano Rosso: Keeping It Stupid and Simple

Giovanni Petrin: Environmental and Social Concerns a Catalyst for Change

Christophe Loiron: Another View of Denim

People StyleWatch: The Celebrity Link

Jason Denham's Denim Destiny

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Reinvention has been key to Guess Inc.’s success.

When the company was founded in 1981, the thinking then was: Who needs another brand? There were numerous jeans on the market, such...

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Latest Articles from 2011 WWD Denim Forum

Paul Marciano: Brand Protection, at Any Cost

Reinvention has been key to Guess Inc.’s success.

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