Levi's Strategy Shift Impacts Earnings

The company has closed its Denizen brand in Asia and is licensing the Levi’s boys’ wear program in the Americas.

By Arnold J. Karr

denim/news

Chip Bergh got serious about his drive to foster profitable growth at Levi Strauss & Co., pulling the company out of two high-maintenance, low-profit businesses.

The president and chief...

Levi's Strategy Shift Impacts Earnings

The company has closed its Denizen brand in Asia and is licensing the Levi’s boys’ wear program in the Americas.

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