WWD.com/markets-news/denim/jordache-shifts-to-juniors-for-spring-1756734
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denim

September 8, 2008

Jordache Shifts to Juniors for Spring

The iconic denim label Jordache is changing its look and its target customer for spring.

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Jordache is changing its look and its target customer for spring.

The iconic denim label has opted to turn away from the contemporary segment and reposition Jordache for a junior customer.

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