WWD.com/markets-news/denim/fashion-brands-sign-on-to-williams-ekocycle-campaign-6451423

denim

October 25, 2012

Fashion Brands Sign On to Will.i.am's Ekocycle Campaign

Partners in the new line aimed at encouraging recycling behavior among consumers include Levi’s, New Era, Rvca and MCM.

By David Lipke

denim/news

Pop star will.i.am is out to make recycling fashionable — with an assist from The Coca-Cola Co. and fashion and accessories partners like Levi’s, New Era, Rvca and MCM.

The...

Fashion Brands Sign On to Will.i.am's Ekocycle Campaign

Partners in the new line aimed at encouraging recycling behavior among consumers include Levi’s, New Era, Rvca and MCM.

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